Online interior decorating seems to be gaining momentum as more and more “top” players are entering into the game.
The ease and convenience of using online image sharing, live chat and mood boards to work directly with a professional Interior Designer is attracting more users into trying out this new approach to a room remodeling project.
You now have the chance, wherever you live, to get professional assistance for your Home Decorating project without even having to meet in person with an Interior Designer.
You can get great inspiration, precious advice, even a shopping list for the items suggested without having to spend a fortune in designers fees.
Of course moving the entire process online will require some more self-service effort from you.
Still, it’s definitely something worth giving a try, especially if you like to be more involved yourself into the project rather than entirely outsourcing the work to an Interior Designer.
Imagine if you could hire someone to scour your Pinterest boards and translate your pins into a perfectly decorated room in your home. That’s the gist of digital interior design, a personalized online decorating service gaining momentum in both the tech sphere and the oft-insular world of home decor. Four sites—Decorist, Homepolish, Havenly, and Laurel & Wolf—are leading the charge, offering users the chance to experience the luxury of an interior designer, a service that, until now, was often reserved for the wealthy. As Decorist CEO and founder Gretchen Hansen explains, “With an online interior designer, you can live in Chattanooga and hire a fabulous designer in New York, even someone like Celerie Kemble, and you don’t need to have a trust fund to do it.”
Each site differs slightly in terms of pricing, designer matching, and product ordering, but the steps are relatively the same: First, you take a style quiz or upload photos of your space and inspiration shots to the site. Next, you are matched with a designer or given several choices of designers whom the site has determined will work best with your budget and aesthetic. The designer will create a layout with specific measurements for your floor plan and give you a detailed shopping list of the furniture and decor for your space. Some sites will do the shopping for you, while others will just point you in the right direction. Some also offer a designer discount, while others don’t. In total, the projects can take up to two weeks.
While it all may sound a little impersonal, it’s actually very much a collaborative process. “Because of the information that’s now available online, consumers have the resources to craft their own unique styles,” says Homepolish CEO and cofounder Noa Santos. “They don’t necessarily want an interior designer telling them how they should or shouldn’t live. Instead they want a partner in the design process who’s committed to creating a space that reflects who they are as an individual.” Though Hansen notes that cyber-communication doesn’t always go smoothly: “We once had a Japanese home where the client took all the measurements in tatami mats.”
The service is democratizing interior design, making the idea of a home makeover more attainable than it has ever been before.
This site offers three levels of design and pricing: a classic design for $199, an elite design for $499, and a celebrity design for $799. The classic designers are younger talents, while elites have at least five years of experience, and celebrities include designers like Rachel Ashwell and Chloe Warner. After paying the flat fee, the site will ask users to upload photos of the space they’d like decorated, as well as inspiration photos and a budget. After being matched, the designer will send two different room design concepts within 10 business days. The customer can converse with the designer via phone, Skype, or in person and work on a final layout. The designer then provides a clickable shopping list and instructions on how to place the furniture. Decorist can also shop the list for the client and take care of delivery.
Homepolish offers in-home consultations in 15 cities around the U.S., as well as product discounts when it comes time to order. After signing up for the website, users can choose whether they want a single day session for three hours or a design package for a total of 10 hours of service. Next, the site will ask clients to share details about the space they are interested in decorating and their budget and style. The initial meeting with a designer costs $50 for a junior and $80 for a senior designer, and from there customers can purchase more hours with them—juniors cost $100 per hour; seniors are $130 per hour.
After taking a style quiz that includes uploading photos of the space and providing dimensions, clients will actually receive initial design briefs from various designers vying for the job. Depending on what package you select (classic is $299 per room; premium is $499 per room; and if it’s a commercial space or business space, price ranges from $499 to $899), you will either choose the designer or be matched. There’s one-on-one design time offered via the site’s online communication platform. At the end, customers will receive a final design package that includes a style board, floor plan with measurements, a shopping list, and setup instructions.
Havenly offers two flat fees: The $79-per-room fee includes a choice of interior designer, custom concept boards, product suggestions, and a complementary buying service. The $199-per-room package includes everything, plus a final room layout and suggestions for placement of furniture. This site also asks users to take a style quiz and then choose a designer from the selection made by the site based on the results. The final products can be ordered at discount through Havenly’s online store.
Courtesy of VOGUE Living.
You can begin to try out any one of these online interior decorating services for your next remodeling project.